Persuasive Techniques

What is persuasion?
The action to induce someone to do something through reasoning or argument

Key words:

• Temptation
• Encourage
• Influence
• Prompt

Links to advertising:

• Purpose to sell a product, promote an event, etc.
• Aims to a target audience
•  Uses positive and carefully selected persuasive language
• Appeals to certain emotions and personalities

Considerations:

• Persuasion is part of the codes and conventions for advertisements- be sure to include these in your work!

Different techniques:

• Repetition
• Justification of product (e.g. why buy this?)
• Consistency
• Social proof
• Comparisons
• Identifying and 'solving' the audience's problem
• Preparing for future events
• Expert opinions
• Grouping people together and offering 'invitations' to the audience e.g. join the club
• Personal pronouns (involving everyone)
• Exaggeration
• Bribery
• Addressing potential objections
• Storytelling
• Facts and statistics
• Snob appeal (getting this will make you better than everyone else
• Patriotism
• Scare tactics
• Alliteration
• Rhetorical question
• Emotional appeal
• Brand association (celebrities, etc.)
• Testimonials (statements from noteworthy people)
• Superlatives and adjectives
• Rule of three