Evaluation

Peer Feedback

Print Advert

Do you think my colour scheme is suitable?
Matthew- Yes I think it is a good representation of what underwater colour scheme looks like.

Jade- Yes, the colour scheme is suitable as it represents water.

Ben- I think that the colour scheme Is very suitable, by using bright colours it symbolises happiness, potentially showing the happiness that can be felt if they try scuba diving.

Anthony- I think the colour scheme works great, it gives off a underwater feeling along with exploration of a city tour.

Joey- Yes, the colour scheme is suitable for what you are advertising, the blue and the green used resembles the ocean.

Is the ad too vague?

Matthew- Not at all. You have included the explanation of what it is, a brief one, which is good as the advert keeps concise and clear style.

Jade- No, you can tell easily what the advert is for and it includes all the information needed.

Ben- Overall no, but upon first look it is quite hard to see what its advertising but it can easily be recognized quickly.

Anthony- I don’t think the advert is too vague, it gives you the relevant information along with use of persuasive language making it effective in selling the product.

Joey- I think that at a first glance it could be but if you continue to look at each aspect of the advert it is easily recognisable.

Does it follow the AIDA model?
Matthew- Yes it does, I can see that the “Expand” at the top gives the viewer an idea of progression but it is still unspecified, which keeps him curious about the whole. Then you progressively explain and visually persuade them to buy your service.

Jade- Yes, as the advert will easily draw attention and make the audience interested, making them want to find out more and continue to read the advert. They may then be persuaded to try scuba diving.

Ben- I think that your advert follows the aida model, it grabs the audience’s attention, peaks their interest and then ultimately will convince them to join.

Anthony- Yes it follows the AIDA model as it grabs the viewer’s attention, gains interest through the imagery and the finally uses persuasive language to convince the reader to search for details on how to join scuba diving.

Joey- I think that your advert does follow the aida model and it does grab the viewers attention with the use of bright colours and bold writing which contrasts well with the background. From seeing the eye catching poster they will then read onto the where you can try scuba diving so overall, yes it does.

What could I do to improve?
Matthew- The silhouette of the woman is quite unprofessional. To me it looks like you didn’t have a good idea what to fill it up with, but to be fair I cannot think of anything else than what you did. I’d say the quality of buildings could be improved, as they seem a bit vague and low resolution.

Ben- The only thing I would change is maybe make it a bit more obvious as to what its promoting

Anthony- I feel as though it could have been made to be slightly more obvious in what is being promoted as at first glance it looks like an advert for an aquarium. The silhouette could also have been left out of filled with something more relevant.

Radio Advert

Do the sound effects create an image in your head?

Matthew- Absolutely I instantly think of water, swimming pool, etc.

Jade- Yes as the splash at the beginning straight away makes me think of a swimming pool or water.

Ben- Yes I think, as soon as it starts it creates an image of a pool which is extremely ideal given what your company is about.

Anthony- Yes, the splash of water at the beginning of the advert gives you the instant image of sea life.

Joey- Yes I could imagine someone jumping into the water and then going onto explore.

Is the length appropriate?

Matthew- Yup.

Jade- Yes.

Ben- Yes I think that the length is appropriate, its not too long and not too short, it gets its information across very well.

Anthony- Yes, it gives you all the relevant information the appropriate time slot.

Joey- Yes It is.


What could I do to improve?

Matthew- The finishing voice-over could use a little bit of more volume, as it is almost inaudible.

Jade- The ending terms and conditions are quite quiet so the volume needs to be slightly increased.

Ben- The voiceovers are quite quiet, its quite hard to hear them at times 

Anthony- I feel as though the voiceover at the end of the ad could have been increased in volume

Joey- The terms and conditions are rather quiet compared to the rest of the advert.

Print Advert and Mock Up

Radio Script

Product: Dearne Valley Divers

Writer: Emily Watson

Length: 15-60 seconds

Production notes:

• Ella Hill and Jasmine Hart will be voicing my advert as they have clear voices and Yorkshire accents which will appeal to my target audience.

Music:

• 'Upbeat, energetic and uplifting pop' from AudioJungle, (fades in quickly at the beginning of the advert whilst fading out slowly at the end, volume lowers after a few seconds at the beginning to work with the voiceover)

Sound effects/ SFX:

• Splash (beginning)
• Underwater sounds (constant throughout the ad)
• Talking/ laughter (beginning)

Script

•  Splash sound effect (loud, main focus), talking crowd sound effect (faint, background noise)
• Music fades in (quickly)
• “Want this to be your summer? What are you waiting for? Expand your world with a splash of adventure- try scuba diving today.” (Ella)
• Small break of music, tempo increases
• “For more information and to book your try dive call on 07766 544032 or find us at dearnevalleydivers.org.uk” (Ella)
• Music ends, fades out (slowly, lasting for terms and conditions)
• "Terms and conditions apply, twelve years and over only." (Jasmine)

Radio and Print Advert Proposal

Persuasive Techniques

What is persuasion?
The action to induce someone to do something through reasoning or argument

Key words:

• Temptation
• Encourage
• Influence
• Prompt

Links to advertising:

• Purpose to sell a product, promote an event, etc.
• Aims to a target audience
•  Uses positive and carefully selected persuasive language
• Appeals to certain emotions and personalities

Considerations:

• Persuasion is part of the codes and conventions for advertisements- be sure to include these in your work!

Different techniques:

• Repetition
• Justification of product (e.g. why buy this?)
• Consistency
• Social proof
• Comparisons
• Identifying and 'solving' the audience's problem
• Preparing for future events
• Expert opinions
• Grouping people together and offering 'invitations' to the audience e.g. join the club
• Personal pronouns (involving everyone)
• Exaggeration
• Bribery
• Addressing potential objections
• Storytelling
• Facts and statistics
• Snob appeal (getting this will make you better than everyone else
• Patriotism
• Scare tactics
• Alliteration
• Rhetorical question
• Emotional appeal
• Brand association (celebrities, etc.)
• Testimonials (statements from noteworthy people)
• Superlatives and adjectives
• Rule of three

Print Advertisements

Purpose:
- To inform
- To advertise a product, place, etc
- To promote/ sell a product
- To raise awareness
- Attract visually
- To educate
- To remind, e.g. flu jabs

Examples of print advertisements:

Heinz Tomato Ketchup Ad

The first advert that I have chosen is from Heinz, and is an advertisement for their product, tomato ketchup.
The ad is an example of ethos, as it's slogan "No one grows Ketchup like Heinz" is a statement from the company, saying that they're the best brand that produces this kind of product. This confidence reassures the people that buy it.
The advert has a complementary colour scheme of green and red, with parts of white. Red attracts and grabs the attention of the audience, whilst green presents health, growth and being active- qualities that both children and adults should have. White balances the colours in the advert as it prevents the advert from looking plain. It also helps the font stand out at the bottom against the red background, making it clear and noticeable. The font is also sans-serif, it's clear to read, simple and aims toward a younger audience.
The image in the ad follows the Gestalt principles of similarity and continuity. The bottle is made out of slices of tomato (similarity principle) which promotes that the product is made from natural sources. It also shows the continuity principle is present as our eyes see the individual slices come together to form the shape of a ketchup bottle.
This advertisement however does not contain all of the codes and conventions. For example, it has no direct contact to the viewer as it doesn't have a model.


Women's Rights Ad

The first thing you notice about this advert are the image, as they take up all of the space on the advert. The direct eye contact of the women to the camera puts pressure onto the audience, as if preventing them from looking away from the ad.
Two Google search bars with the phrases 'women shouldn't' and 'women should' are present on the advert, each of them coming up with negative results and stereotypes about women. This shows the harsh opinions of others about women and their rights. The placement of the search bar covers their mouths, preventing them from speaking.
This advert uses both logos and pathos. Logos is present as Google is used to present the negative search results. This is effective as Google is a reliable search engine used by the majority. Pathos is shown by getting the audience to feel sympathy or empathy by seeing how women are put down by others not acknowledging their rights.
This advert works with the Ehrenburg model as it aims to inform the audience of what's going on, shows what people think and has statements at the bottom reinforcing the message that the advert is trying to provide.

Road Awareness Ad

I chose to use this advert as it shows a very
It shows a couple being distracted from the road as they are about to run over a child.
The message of this is driven directly into the audience as the top of the child's head is covered by a mirror with the reflection of their own child's face.
This advert clearly uses pathos as it appeals to parents and carers.